XLVets Skillnet on Snapchat

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    In 2017, we ran a 5 day campaign on Snapchat showcasing the everyday work of farm vets in a busy spring. The goal was to create buzz and momentum for our new Veterinary Graduate Programme, launched last autumn.

    The campaign generated a huge level of interest that stretched far beyond the core target audience of new and aspiring veterinarians. Feedback included a request for more diversity – different species of animals and more age and gender diversity in the vets being followed. Click on the following link for some highlights of last years campaign https://vimeo.com/217188090

    With this feedback digested, in 2018 a new Snapchat campaign will run for 6 days from 19th March to 24th and it will be carried on the That’s Farming Snapchat channel. Our goals have moved also. While we will shortly be recruiting for the 2018/19 Veterinary Graduate Programme we are also going to use the initiative as a launch pad for XLVets Skillnet Agri-Academy; a new online training platform for providing herd and flock health management skill with a 1st module on the management of anti-microbial resistance currently being devised. 

    Line-up as follows:

    19 Mar

    Donal Murphy, Sliabh Luachra Veterinary, Rathmore, Co. Kerry

    20 Mar

    Brian Ryan, Mulcair Veterinary Clinics, Cappamore, Co. Limerick

    21 Mar

    Mark Drought, Avondale Veterinary, Arklow, Co. Wicklow

    22 Mar

    Frank Clerkin, Clerkin Vets, Cootehill, Co. Cavan

    23 Mar

    Harry Ferguson & Roisin McCormack, Longford Animal Health Centre, Co. Longford

    24 Mar

    Donal Lynch & Dolores Cassells,, Tullamore, Co. Offaly

     

    Highlights of each day can be viewed by clicking on the links below:

    19th March - Donal Murphy - https://vimeo.com/260823290

    20th March - Brian Ryan - https://vimeo.com/261032277

    21st March - Mark Drought - https://vimeo.com/261208159

    22nd March Frank Clerkin - https://www.youtube.com/watch?v=Lexqa4XZqnc

    23rd March Harry Ferguson & Roisin McCormack - https://vimeo.com/261568440

    24th March Donal Lynch - https://www.youtube.com/watch?v=yTMnGp2PTVY